[fullwidth background_color="" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="left top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="img-header-ionweb" id=""][fusion_text]Campagne Mailing[/fusion_text][/fullwidth][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="content-ionweb" id="content"][separator style_type="none" top_margin="70px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]

Différent des prospectus publicitaires anonymes distribués massivement, le courrier adressé cible son destinataire. Triple avantage pour les entreprises : pas de filtrage, un taux d’ouverture optimal et une parfaite complémentarité avec le mailing en ligne. Confiez vos campagnes à MEDIA ROUTAGE, expert du mailing postal en France.

[/fusion_text][separator style_type="none" top_margin="100px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][/one_full][fullwidth background_color="#f1f1f1" background_image="" background_parallax="fixed" enable_mobile="no" parallax_speed="0.3" background_repeat="repeat" background_position="left top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="60px" padding_bottom="60px" padding_left="10%" padding_right="10%" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="" id="deviscontact"][one_half last="no" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="20px" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][fusion_text][/fusion_text][/one_half][one_half last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="home-bloc-contact" id=""][fusion_text]Demander un devis[/fusion_text][fusion_text]

par téléphone :

[/fusion_text][button link="tel:0428298005" color="custom" size="large" stretch="" type="" shape="square" target="_self" title="" gradient_colors="#e52282|#e52282" gradient_hover_colors="#ffffff|#ffffff" accent_color="#ffffff" accent_hover_color="#e52282" bevel_color="" border_width="" icon="fa-phone" icon_position="left" icon_divider="no" modal="" animation_type="0" animation_direction="left" animation_speed="1" animation_offset="" alignment="center" class="button-ionweb-round cta-btn cta-tel" id=""]04 28 29 80 05[/button][separator style_type="none" top_margin="20px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]

via le formulaire de contact :

[/fusion_text][fusion_text][contact-form-7 id="16250" title="Formulaire de contact - Sidebar iOnweb"][/fusion_text][/one_half][/fullwidth][fullwidth background_color="#ffffff" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="right top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="content-ionweb" id="content"][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="#ffffff" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="content-ionweb" id=""][separator style_type="none" top_margin="80px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]

Quels sont les avantages du courrier postal personnalisé ?

[/fusion_text][/one_full][one_half last="no" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][fusion_text]

Contrairement à la distribution non adressée en boîte aux lettres, les plis identifiés échappent au filtrage. Ils ne sont pas concernés par le dispositif Stop Pub, ni par le futur Oui Pub, et les filtres anti-spam ne les affectent pas. Le courrier postal adressé atteint donc son destinataire, ce qui représente un premier atout.

Deuxième avantage pour les professionnels : un excellent taux de lecture, de mémorisation et de conservation. Selon plusieurs études TNS Sofres et CSA, 92 % des destinataires d’un courrier à leur nom le consultent et 78 % le mettent de côté. Mieux encore : 49 % se rendent sur le site web de l’entreprise suite à leur lecture.

Enfin, l’adressage du courrier publicitaire garantit un ciblage précis et un haut niveau de personnalisation, qui permettent de créer des offres dédiées à chaque destinataire. C’est donc le parfait complément des campagnes digitales.

Dernier atout : l’envoi postal adressé ne nécessite pas d’opt-in préalable. Il vous suffit d’informer les destinataires et de leur permettre de s’opposer simplement à toute nouvelle sollicitation.

[/fusion_text][/one_half][one_sixth last="no" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][fusion_text]

Découvrez en moins d'1 minute comment réussir votre mailing

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Les 5 étapes clés du mailing postal

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[/fusion_text][/one_third][separator style_type="none" top_margin="50px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][/fullwidth][fullwidth background_color="#f1f1f1" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="right top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="content-ionweb" id="content"][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="#f1f1f1" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="content-ionweb" id=""][separator style_type="none" top_margin="80px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]

Comment concevoir une campagne de communication postale percutante ?

[/fusion_text][/one_full][one_third last="no" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][separator style_type="none" top_margin="20px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]image mailing postal boîte aux lettres[/fusion_text][/one_third][two_third last="yes" spacing="yes" center_content="yes" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][fusion_text]

Comme toute action marketing, l’envoi de courriers personnalisés se prépare. Maximiser l’efficacité de la campagne passe par cinq étapes clés :

  1. travailler et segmenter sa base de données pour définir une cible claire ;
  2. choisir le bon support de communication selon l’objectif : lettre, dépliant, brochure, carte, catalogue…
  3. soigner le message et le support pour inciter à l’action ;
  4. gérer la logistique : conception, impression, mise sous pli, affranchissement, dépôt, gestion des retours et plis non distribués (NPAI) ;
  5. mesurer les résultats à l’aide d’un QR code, d’offres promo personnalisées, d’un numéro ou d’une URL dédiés.

Un ciblage précis et un fichier clients ou prospects qualifiés conditionnent les performances de la campagne, donc le ROI pour l’entreprise.

[/fusion_text][/two_third][separator style_type="none" top_margin="50px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][/fullwidth][fullwidth background_color="#ffffff" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="right top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="content-ionweb" id="content"][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="#ffffff" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="content-ionweb" id=""][separator style_type="none" top_margin="80px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]

Pourquoi confier vos campagnes postales adressées à MEDIA ROUTAGE ?

[/fusion_text][/one_full][two_third last="no" spacing="yes" center_content="yes" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][fusion_text]

Un courrier bien conçu génère davantage d’engagement. Un format choisi, un papier de qualité, un design étudié, un contenu personnalisé, le tout dans une enveloppe adaptée, forment un support de communication performant.

MEDIA ROUTAGE propose des solutions business efficaces et un service de publipostage adressé sur mesure. Plus besoin d’affecter un collaborateur à la campagne : notre équipe la gère de A à Z.

Nous assurons l’impression des supports, la mise sous enveloppe, l’affranchissement et le dépôt postal. Nous louons également des fichiers de prospection B2B ou B2C qualifiés. Notre point fort ? Un interlocuteur unique capable de conseiller chaque client sur le format, la maquette, le poids des plis, l’optimisation des coûts et des performances.

Basée à Lyon, notre société de routage est spécialisée dans les campagnes de mailing postal pour les professionnels en France et en Europe depuis plus de 25 ans. Demandez un devis express et profitez d’un accompagnement sur mesure.

[/fusion_text][/two_third][one_third last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][fusion_text][/fusion_text][/one_third][separator style_type="none" top_margin="50px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][/fullwidth][fullwidth background_color="#f9f9f9" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="right top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="#f9f9f9" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="content-ionweb" id="content"][separator style_type="none" top_margin="60px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="#f9f9f9" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="content-ionweb" id=""][fusion_text][wprevpro_usetemplate tid="2"][/fusion_text][/one_full][separator style_type="none" top_margin="50px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][/fullwidth][fullwidth background_color="#84ced9" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="right top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="50px" padding_bottom="30px" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="cta-blue content-ionweb" id="content"][two_third last="no" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][fusion_text]

Que vous soyez commerçant, industriel, grossiste, détaillant ou artisan, confiez vos campagnes de mailing postal à MEDIA ROUTAGE.

[/fusion_text][/two_third][one_third last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][button link="tel:0428298005" color="custom" size="large" stretch="" type="" shape="square" target="_self" title="" gradient_colors="#e52282|#e52282" gradient_hover_colors="#ffffff|#ffffff" accent_color="#ffffff" accent_hover_color="#e52282" bevel_color="" border_width="" icon="fa-phone" icon_position="left" icon_divider="no" modal="" animation_type="0" animation_direction="left" animation_speed="1" animation_offset="" alignment="center" class="button-ionweb-round cta-btn cta-tel" id=""]04 28 29 80 05[/button][button link="#deviscontact" color="custom" size="large" stretch="" type="" shape="round" target="_self" title="" gradient_colors="#008cca|#008cca" gradient_hover_colors="#ffffff|#ffffff" accent_color="" accent_hover_color="#008cca" bevel_color="" border_width="" icon="" icon_position="left" icon_divider="no" modal="" animation_type="0" animation_direction="left" animation_speed="1" animation_offset="" alignment="center" class="button-ionweb-round cta-btn" id=""]Formulaire de contact[/button][/one_third][/fullwidth][fullwidth background_color="#f1f1f1" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="right top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="" id=""][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="#f1f1f1" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="content-ionweb" id="content"][separator style_type="none" top_margin="60px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]

Votre mailing postal en 5 étapes

[/fusion_text][/one_full][/fullwidth][fullwidth background_color="#f1f1f1" background_image="" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="right top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="20" padding_bottom="20" padding_left="" padding_right="" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="content-ionweb" id="content"][one_fifth last="no" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][counters_circle animation_offset="" class="" id=""][counter_circle filledcolor="#008cca" unfilledcolor="#e2e2e2" size="200" scales="no" countdown="no" speed="1500" value="20"][imageframe vertical-align="center" lightbox="no" lightbox_image="" style_type="none" hover_type="none" bordercolor="" bordersize="0px" borderradius="0" stylecolor="" align="center" link="" linktarget="_self" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" hide_on_mobile="no" class="" id=""] [/imageframe][/counter_circle][/counters_circle][fusion_text]

1. Traitement des bases

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2. Impression

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3. Mise sous pli

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4. Affranchissement éco

[/fusion_text][/one_fifth][one_fifth last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][counters_circle animation_offset="" class="" id=""][counter_circle filledcolor="#008cca" unfilledcolor="#e2e2e2" size="200" scales="no" countdown="no" speed="4500" value="100"][imageframe lightbox="no" lightbox_image="" style_type="none" hover_type="none" bordercolor="" bordersize="0px" borderradius="0" stylecolor="" align="center" link="" linktarget="_self" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" hide_on_mobile="no" class="" id=""] [/imageframe][/counter_circle][/counters_circle][fusion_text]

5. Dépôt mailing

[/fusion_text][/one_fifth][separator style_type="none" top_margin="20px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][button link="#deviscontact" color="custom" size="xlarge" stretch="" type="" shape="round" target="_self" title="" gradient_colors="#008cca|#008cca" gradient_hover_colors="#84ced9|#84ced9" accent_color="" accent_hover_color="" bevel_color="" border_width="" icon="" icon_position="left" icon_divider="no" modal="" animation_type="0" animation_direction="left" animation_speed="1" animation_offset="" alignment="center" class="button-ionweb-round" id=""]Contactez-nous[/button][separator style_type="none" top_margin="50px" bottom_margin="" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][/fullwidth]